For as long as I can remember, my brother and I wanted to be a part of something bigger. We wanted to represent something unique to us, follow our own personal agenda, put our own message out into the world. We would grow up infatuated with powerful names/families such as the Mob, motorcycle clubs, armies, warriors and Kings, brotherhoods. The two dots in Trü Mob (known as an umlaut) actually derive from our last name, which tied in perfectly with our idea of strength in family... that was our way of leaving our subtle (yet huge) mark, and claiming our territory.
We chose the Mafia mentality because we saw an avenue in which we could push boundaries. We saw opportunity, to succeed in our own way no matter how many times we've been told to "follow the rules," because that's what it means to respect yourself and your dreams. You can succeed in any way you see fit, you just have to believe it enough to work at it. Your struggle is mine, as mine is yours; that, we can all agree on. We're not alone. We are 'forged by family.'

Trü Mob is about finding your OWN family and rising up, together. Not everyone will share your vision. In fact, most people won't. So fuck 'em. Let's mob!